And already recuperated. I actually took a nap. Two days in a row! It may be hell to get old but a little rest is heavenly. Before you get too judgmental I am over fifty. You know, old? As a certified hayseed a nap is not anathema. It’s highly recommended. Call it a power nap if you must to satisfy the illusion of a work ethic. Call it siesta if your Mediterranean. I’m calling it over now that I’ve woken up.
Now, on to cattle. Or more specifically away with cattle. If it’s a bull it’s time to pull. The same with cull. Hamburger calls. Which brings up something I’ve wanted to talk about ever since I heard on the news about it. A-1 Steak Sauce. According to the report A1 Steak Sauce is dropping the word Steak from their name. From now on they will simply be A1 Sauce, like they were when they first came out. A1 Original Sauce. Beats the heck out of ketchup. And a notch or two above the lowly salsa. For your steak burrito. Or was that burrow steak?
The company is trying to put a positive spin on the decision to drop the word steak. They will play it like the sauce is good on everything. They’re expanding their market reach. That America has this divergent amalgam of exotic foods and they must extend their appeal to the variance of tastes. Not the true reality that the sauce makes the dogfood poor Americans can afford palatable and they’re sensitive to the customer’s feelings of downward mobility. They may be shooting themselves in the foot though. Having that word steak on the bottle may have been some sort of ghetto status symbol around the hoods. Many may have thought the sauce was made out of steak, it was steak brown in color.
Fifty years ago they had added the word steak to appeal to an American market back when America was affluent enough to afford to eat steak. Back when I was a child. Back when a country’s wealth was measured in protein units available to eat. No wait, it still is. According to what they are writing about China and other developing nations. Today they are becoming more affluent. Today we are not. Today Americans are considered fortunate if they can afford hamburger. Let alone expensive cuts of butcher’s beef. A chicken in every pot is all you can aspire to here in the land of former opportunity. Maybe a crawdad or a catfish if you have the skill. Devolution. We have once again become the tired and hungry. We have reverted to the huddled masses yearning to breath free. We thought we were change but the spots have leoparded back on. The steady decline of the American Reich. Fries with that?
In a word, Done.
Then, there …….